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  Triangular Cricket Series - " India, New Zealand and Zimbabwe "

Videocon sponsors Triangular cricket series featuring India, New Zealand and Zimbabwe.

Videocon, the $4bn Indian conglomerate, today announced that it would be sponsoring the forthcoming triangular cricket series featuring India, New Zealand and Zimbabwe which begins in Zimbabwe from 24th August.

Videocon believes that the tri-series will generate lot of interest and excitement throughout India. “Our belief in the Indian cricket team and the number one sport in India is only matched by our dedication to be the best Consumer Electronics and Home Appliances company in India. We are proud to be the title sponsors of the Videocon Cup tri-series, which will prove to be as exciting as it will be hard fought”, said Mr.Sunil Tandon, Vice President-Marketing, Videocon International Ltd.

The trophy for the Winner, Man of the Match and Man of the Series will be given by Videocon. A glittering trophy for the winner of the Videocon Cup has been specially designed by Swarovski, the world's leading manufacturer of cut crystal.

Videocon has a long-standing relationship with cricket in India, being associated with the Board of Control for Cricket in India (BCCI) to sponsor all international cricket in India. This relationship with cricket has extended world-wide, with Videocon sponsoring International cricket in Holland, Bangladesh, Sri Lanka and Pakistan.

"As an Indian Multinational company, we are fully involved in promoting cricket worldwide. We are very happy to be sponsoring this series in the cricket crazy country of Zimbabwe and we hope that the Videocon Cup tri-series will provide entertainment to millions of cricket fans in India, New Zealand and Zimbabwe", said Mr.P.N Dhoot, President, Videocon International Ltd.

Copyright @2005 Videocon International Ltd. 
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