Videocon, the $4bn Indian conglomerate, today announced that it would be sponsoring the forthcoming triangular cricket series featuring India, New Zealand and Zimbabwe which begins in Zimbabwe from 24th August.


Videocon believes that the tri-series will generate lot of interest and excitement throughout India. “Our belief in the Indian cricket team and the number one sport in India is only matched by our dedication to be the best Consumer Electronics and Home Appliances company in India. We are proud to be the title sponsors of the Videocon Cup tri-series, which will prove to be as exciting as it will be hard fought”, said Mr.Sunil Tandon, Vice President-Marketing, Videocon International Ltd.