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Videocon Germ Free Homes Campaign
Videocon Homes, Germ Free Homes- Jiyo Germ Free with Videocon
Videocon has launched the new Germ Free Homes Campaign in the country. “Videocon Homes Germ Free Homes” platform highlights the company’s Germ Free Technology across its entire range of Home Appliances and Consumer Electronics. With this unique technology, Videocon ensures every home is a Germ Free Home.

Videocon offers the best of technology, researched and proven to be the first of its kind in the country. A series of forty dealer meets were organized in all major towns of the country to introduce the new platform to around seven thousand of its trade partners. Mr. P.N. Dhoot, President Videocon International Limited addressed a large number of these meets.

At Dealer Meet organized in Mumbai on July 19, 2004, Mr. P.N. Dhoot, President Videocon International Limited declared,"…. Videocon is committed to keeping Indian families healthy and happy for life. We are proud of this range that is true to its promise of being Germ Free.”

Videocon has planned extensive promotional campaigns to launch “Videocon Homes, Germ Free Homes”. A new, exciting television commercial featuring Sharukh Khan and directed by Farah Khan has been specially made for the campaign. Press Ads and extensive in-shop promotions have been lined up to promote Videocon Germ Free Technology.

The company has introduced seventeen new product offerings across all the product categories. Videocon has armed its refrigerators with Anti Bacterial lining, equipped the washing machines with Anti Bacterial tub, created Air Conditioners with advanced pollution control devices like Ionizers, enhanced the pleasure through Strain Free viewing in Color Televisions and provided the unique 360 ° cooking in Microwaves to enjoy Germ Free food.

Taking the Germ Free commitment forward, Videocon has also launched the “Videocon Jiyo Germ Free Offer” where the consumers can choose from a wide range of products and in addition win attractive prizes worth Rs 25 cores. Under the scheme, the customer gets a specially designed Germ Free gift pack worth Rs 500 and also mega prizes ranging from Washing machines, DVD players to microwave ovens.

On the launch of the scheme, Mr. Sunil Tandon, Vice President Marketing, Videocon International Limited remarked, “Through ‘Videocon Homes, Germ Free Homes’, we assure all our customers a Germ Free Future. In addition, under the Jiyo Germ Free scheme, we also give him the opportunity to win two assured gifts in one go.”

Copyright @2005 Videocon International Ltd. 

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