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| DIRECTOR'S MESSAGE Season's Greetings Dear Dealer Friends, The cover of this issue of Samvad is a tribute to the rich cultural traditions of our country which spring to vibrant life during the colourful festivals every year. Videocon had an excellent presence with attractive festival gates and colourful display material at retail outlets throughout the country. Videocon has indeed set a new landmark in the country with the movie sponsorships of popular Hollywood movies Dr. Dolittle, the rip-roaring comedy, The Edge – rated by critics as the best English movie of the year and The X-Files, a movie based on popular mystery thriller serial. Videocon set a new trend with sponsorship of the Hindi movie Dil Se – the film that won laurels in the film capitals of the world. Another unforgettable sponsorship was of the Hindi blockbuster China Gate – rated as the greatest film of the century – brought to you by Toshiba. A major event has been the powerful November 1998 launch of our Corporate Image campaign which created a paradigm shift in the corporate image of Videocon -–the country's largest Consumer Electronics & Home Appliances Company. Wish you happy selling throughout the festival season.
N. Gupta Director (Marketing & Sales)
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