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Samvad: Dealers Magazine
December 1998 Vol 4

Corporate Overview

Product Showcase

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Techno Jargon

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Brand Launch

Overseas Trip

Promotions

New Products

Service News

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Star Performer

Bulletin Board

 
STAR PERFORMER

Taori TV & Radios, Nagpur

Mr. Santosh Taori and Mr. Satyanarayan Taori at their showroom amidst a busy day's schedules

Those were the days of the hand wound gramophone, when folks loved to listen to lyrical songs of melodious singers like Noorjahan, Suraiya, Kanan Bala and Pankaj Malik. The year was 1946. The place: Itwari – the commercial hub of Nagpur. Into this scene entered late Shri Champalalji Taori, who started his first business with a humble forty rupees investment and a small 200 sft. shop at New Itwari Road. The business was Sound Service - hiring out of the hand wound gramophones for playing of popular music through loudspeakers at weddings and social gatherings.

Entry into Consumer Electronics Business
In the year 1981, the 1946 shop on New Itwari road was shifted to a new showroom near the City Post Office. Shri Champalal Taori's sons Mr. Satyanarayan and Mr. Santosh, who were still studying, started assisting their father in the business. While the sons completed their studies, the business now called Taori TV & Radios, took on a new dimension with the addition of radios and later, televisions – thanks to the then rapidly developing broadcasting network.

Videocon Business
Taori TV & Radios became a Videocon dealer in October 1992. The Videocon partnership gave them a never-before opportunity to market the country's widest and most popular range of consumer electronics & home appliances. Videocon's full hearted support contributed significantly to their rapid growth to a phenomenal level of Rs. 26 Crores. Today, Taori TV & Radios is not only Vidharbha's largest dealer, but also one of Videocon's largest dealers in the country, dealing in every product line of the company, excelling in sales in every category. Since the unfortunate passing away of Shri. Champalalji Taori in 1994, the mantle of the business has shifted to his sons: Mr. Satyanarayan , who handles the retail sales and Mr. Santosh who handles the wholesale and distribution operations. Taori TV & Radios has a 1300 sft. Showroom in Itwari, a 4000 sft. Showroom in Gandhi Putla, in addition to a large godown and a 2000 sft. fully equipped service centre. Plans are afoot to set up a prominent showroom in the heart of the trading area of Nagpur. The business employs four sales and ten service personnel. The story of Taori TV & Radios is indeed a saga of enterprise, diehard dedication and exemplary hard work, that spawned success: from humble beginnings in a bygone era of the hand wound gramophone – all the way – to today's era of digital electronics. The show goes on…
Secret of Success
What is the secret of you success?
"We believe in hard work and dedication, and in paying personal attention to every customer and sub-dealer whom we deal with. We ensure that every problem of our customers and sub-dealers is solved promptly. Close rapport with our sub-dealer counters is maintained by regular visits and personal follow-ups on each and every aspect related to business. We always keep the interest of our customers and sub-dealers in mind, and offer attractive customer and dealer schemes from time to time."

   


 

Brand Launch

Overseas Trip

Promotions

New Products

Service News

New Campaigns

Star Performer

Bulletin Board

 

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