PROMOTIONS
Audio
The new audio campaign which commenced in Feburary 1999 was targeted
at the youth of the country. This campagin received excellent response
and postioned Videocon as a modern and tendy brand.
Refrigerators
A new campaign was unleashed offering attractive exchange prizes
for the Videocon refrigerator range during the period December ’98
to February ’99. The scheme received a phenomenal response.
Kenwood New Year Offer
The Kenwood New
Year offer included a grand product unveiling of the Kenwood Digital
Hifi range. The special feature of the offer included international
airline tickets as contest prices, apart from televisions which
were packaged as gifts with various Kenwood models.
Movie Sponsorships
Swami Vivekananda
Swami Vivekananda Sponsorship of the film Swami Vivekananda during
November 1998, was Videocon’s humble tribute to a great soul.
Laawaris
Laawaris Videocon sponsored the film Laawaris which was released
on March 5, 1999.
The Thin Red Line
The Thin Red Line Videocon sponsored the English movie The Thin
Red Line which won the Golden Bear Award for Best Picture and was
also nominated for 7 Academy Awards, including Best Picture. The
movie was released on March 19, 1999.
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