Videocon storms the market with 24 new products


Rides High On A New Trajectory of Growth

Videocon International Limited (VIL),India’s revolutionary Home Appliance & Consumer Electronics Company,is all set to storm the market with an awesome range of 24 new products being launched simultaneously in various categories.

Says Mr.P.N. Dhoot, President , VIL, “Videocon has always been the pioneer in bringing to its customers technology that were considered to be figments of imagination-be it Home Appliances or Consumer Electronics .We are indeed very excited about creating yet another benchmark with the launch of the “Intelligent” series of ACs, Refrigerators , Microwaves and Washing Machines.

VIL has launched a slew of six AC models in the Split Air-Conditioner category. This category has innovated the Quadra Heat Exchanger Technology with top discharge to facilitate recycling of waste condensate water. To comply with the PC treaty of 26 nations, VIL has already applied for 2 patents which will be granted shortly.

At the unveiling of Videocon’s Top Secret series of ACs , it was disclosed that the new technology , wholly researched and developed at the company’s R&D facilities economises between 30-80% on power consumption as compared to conventional split ACs currently available in the market.
This revolutionary technology with its unique power saving shall completely redefine the AC market making inroads into hitherto untapped territories by virtue of its affordability in terms of its running cost.

Thus, with the now available technology , ACs will be conceived as affordable products extending the existing niche market by making the product accessible to a wider consumer base.

Says Mr. Sunil Tandon, VP – Sales & Marketing, VIL, “Over the last five years, VIL invested more than Rs 15 crores to come up with this Air-Conditioner which would serve the customer by not only providing extraordinary cooling but also save the Total Cost of Ownership (TCO). This TCO is very significant as these Videocon ACs will save upto 30-80% power consumption depending on the climate, geographical and load factors.”

In addition, during the summer of 2003,Videocon will also help to beat the heat with its Watermatic Range of refrigerators which will allow the consumer to source clean, pure, chilled water without opening the door. Thanda pani mile bina darwaza khole.

The “Direct Cool Range” is equipped with the Eurocool Technology that has already been rated as the most energy efficient refrigerator through extensive lab and field tests by Consumer Voice.

Videocon has been the pioneer of washing machines in India and with this launch it establishes itself as the only company to acquire expertise in all the three wash technologies-Pulsator, Agitator and the Tumble Wash.

Videocon has added yet another feather to its cap in technological breakthrough with its new range of Nutrilock Microwave ovens, with the digital Sensiwave technology that preserves nutrition of the food. Cooking never got so entertaining. In the basket of offering Videocon has a microwave with FM, the first of its kind in the country, again pioneering a unique platform.

Mr. Pawan Kalra,GM, Sales(Home Appliances), “Our commitment to offer the newest of technology at affordable prices to the consumer is reaffirmed through the launch of these 24 new revolutionary products. The customer asks for the state of the art technology along with convenience and Videocon packs these needs into our top of the line products.”