Unveiling The Videocon Trophy

Videocon has associated itself with cricket in a big way. The company has signed a contract with the BCCI for the sponsorship of Tests and One Day Internationals in India for a period upto May 2006. Videocon would be part of a consortium along with Pepsi and TVS Motors to sponsor the matches.

Videocon Signs up with BCCI...

It is another great milestone for the company and a death blow to all aspirants for the deal as the spinning of this deal marks a major victory for Videocon.

And to promote the association with cricket, the conglomerate has signed on two international superstars Ricky Ponting and Stephen Fleming as its international celebrity endorsers. With this Videocon has pulled off a major coup! They would be endorsing Videocon’s extensive product range of Colour TVs, Washing Machines, Refrigerators, Air Conditioners and Microwave Ovens.

Ricky Ponting - Videocon celebrity endorser

Explaining Videocon’s entry into cricket sponsorship, Mr. Tandon said “We are not new to cricket. We had sponsored cricket events in the early 1990s and are very happy to be associated with Indian cricket again”.

On the decision to sign the international cricket stars, Mr. Tandon said, “We are extremely pleased to have Mr. Ponting and Mr. Fleming, associated with Videocon. They have always stood for Entertainment and Excellence, two values that are at the core of Videocon.”
Videocon’s products are catering to various international markets making it a truly Indian Multinational and who better than International stars like Ricky Ponting and Stephen Fleming to communicate this message”.

By signing the deal with Asian Cricket Council, Videocon has scored another six. The company is sponsoring three International cricket tournaments featuring teams from India, Pakistan and Sri Lanka.

The invincible innings begin now!!!!!
With the 1st tournament in Colombo that features teams from the National Cricket Academies, already on its way, Videocon has made a foray into cricket at all levels. The 2nd features the Under-19 teams from the three countries along with Bangladesh and will be played in Pakistan. The 3rd tournament, to be played in India, would feature the ‘A’ teams.