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Videocon - The Indian Multinational
The Videocon group commenced exports to the Gulf during the year 1993 - 94. While exports to the gulf amounted to Rs. 120 million, this is expected to grow to Rs. 300 million within a short span. The group’s current export turnover of Rs. 600 million is expected to touch the Rs. 1 billion mark this year. Videocon’s international operations cover the neighbouring countries, the Middle East, Far East, South East Asia, Africa , Europe and the US.

Excerpts from a brief interview of Mr. V. N. Dhoot:

Mr. V. N. Dhoot

Q: What are the Videocon group’s expansion plans in the Middle East?
A: We are planning to set up a manufacturing unit in Bahrain.

Q: What are your export targets in the Middle East for the year 2000?
A: We have a target of $30 million for exports to the Middle East for the year 2000.

Q: Are you satisfied with the export potential of the Gulf?
A: Yes, we are very much satisfied with the export potential of the Gulf.

Q: What are your group turnover target and export target for the period 2000-2002?
A: Group turnover target is between $1 billion and $1.6 billion during the period, and export target is around 15 per cent of the group turnover. (Courtesy: Khaleej Times, Jan 26, 1999.)

Videocon Offices
Videocon’s international Offices are located in prestigeous buildings in the prime commercial districts of major business capitals of the world. A few are shown here.

Bangladesh : Concord Tower, Kazir Nasrul Islam Ave. Dhaka	U.A.E : Sheikh Mariamma Bldg., Al Nassar, Dubai	Vietnam : Saigon Trade Center, Ho Chi Minh City, Vietnam

Mr. S.P.Molasi

Videocon India Festival '99
On February 10, 1999, Videocon launched a very unique sales scheme called “India Festival ’99” across the world markets of Middle East, Far East, Japan, Europe, Africa, USA, Canada, UK and Australia. The focus of the offer was on countries which have a substantial population of Indian origin, such as the US, Canada, UK, Dubai, Oman, Kuwait, and Uganda. While briefing press on this new scheme Mr. S.P. Molasi, Vice President - International Operations said “ We have launched India Festival ’99 in the Gulf region, providing convenience for the 1 million NRI community. Under the scheme, NRIs can walk into any of the showrooms of the vast dealer network of Videocon, take a look at the wide range of products, select the one they would like to have for their homes back in India, pay for it, and get the items delivered anywhere in India.” With this scheme NRIs need not go through the hassles of packing and transporting Consumer durables all the way from their overseas locations to India, since delivery is arranged by Videocon free of cost to any destination in India. The India Festival ’99 scheme was appreciated as a very powerful foreign exchange earner for the country, and received a special approval from Reserve Bank of India. The response to the scheme was so fantastic that US$ 1 million sales was achieved within a month in the U.A.E. market alone. No wonder this two month scheme has been extended further.

Videocon hopes to electrify NRIs with Gift Harshad Oke MUMBAI 9 FEBRUARY VIDEOCON international Ltd will announce the launch of a new scheme, which is expected to further intensify retailing wars in the cut-throat consumer electronics segment.        Under the new scheme - Gift in India- Videocon is making a direct pitch for the large population of non-resident Indians (NRIs) in various countries. The scheme will offer a 20 percent discount to its NRI clientele on a range of products including colour televisons, refrigerators, air-conditioners, auditors, kitchen appliances and washing machines.       The scheme's objective is to make it possible for individuals in various countries to gift a Videocon product to anyone in India.       Mr. Satish Molasi, vice-president, international operations of Videocon, said, "The company will deliver the product in India. free of cost." The scheme is pegged at Videocon's Indian retail price list and also includes the service waranty. The added benefit is that customers can pay in the local currency of the country they reside in. Videocon would focus on countries such as the US, the UK, Dubai, Oman, Canada, Kuwait and Uganda, which have a substantial Indian-origin population.        Other conditions include the presence of an Indian bank in the countries where the scheme would be offered. Videocon has distributors in the US and the UK and an office in Rome.

 

Poster

Videocon has a strong
distribution network overseas
Distributors :
Middle East : Unitec Trading Inc, Dubai Shashi International FZE, Dubai United Commercial Agencies WLL, Bahrain Hamad A Alessa & Sons Co., Riyadh General Electric & Trading Co. LLC, Sultanate of Oman Abdul Hamid Abdul Rahim & Asad Emadi Trading Co, Qatar
Far East : Videocon International Ltd., Bangladesh Videocon International Ltd., Vietnam Mr. Ramesh Anand, Vietnam Fredrick Travels & Tours Pte. Ltd., Singapore Acetek Pte Ltd., Singapore
Mr. Hemant Kothari, Videocon International Ltd., Hong Kong l Mr. Arul Das, Tourland Travel Sdn Bhd, Malaysia Singhagiri Ltd., Sri Lanka Him Electronics Pvt. Ltd., Nepal
Yamoto Trading Company, Osaka, Japan.  
Europe : Videocon International Ltd., Italy Mr. Surendra Sadhnani, Videocon International Ltd., Pavia (Italia) Mr. Rajeev Shukla, Idealtik Imports Ltd., Spain Delta Trading Corporation Ltd., U.K. Africa : Mr. Gopalkrishnan, B. S. Mohindra & Co. (K) Ltd., Kenya Onida Electronics Ltd., Kenya Sembule Electronics Ltd., Uganda Mrs. Gajadhar, Mauritius
U.S.A. : Overseas Gifts Inc., U.S.A.
Australia : Mr. Kumar Chadalavada, Frontier Tech Pvt. Ltd., Australia

 

Poster

Dealers :
Dubai : Abdulla Mubarak Trading Akshee Trading Ashrafi Trading
Diamond Electronics Egale Electronics ETA E Mart Focus Electronics Jackys Electronics Kishore Corner Lu Lu Centre
Sharaf Enterprises Sakhi Trading B.D. Sheeba Trading Viking Electronics Al Marija Trading
Al ain : Ajman Trading Falcon Elctronics Prince Electronics
Oman Coast Studio Ali Shoukat Electronics
Sharjah : Transcom Trading Diamond Gulf Inter Al Hyatt Electronics Our Electronics Champion Electronics Tawakkal Electronics Wadania Electronics
Abu Dhabi : Goldenage Electronics Jasmine Electronics Modern Radio Centre M.S. Electronics Suraj Photographics
Ajman : Al Burj Gen. Trading Alfa Electronics
Ras Al Khaiman : Wafa Electronics Royal Trading Neema Electronics
Umm Al Quain : Al Madeena Electronics Al Harem Electronics Fujairah : Al Dana Electronic
Muscat : Taiseer Electronics Rashid Ali Nazim Chatrubhuj Kalyanji Rehmat Enterprises Twilight & Co. Suleiman Khalfan Al Talaa Trading Co. Juma Ali Seeb Haikal Electronic Mubarak Al Amri
Ali & Rashid, Rushtaq General Electric & Trading LLC - Greater Mutrah Showroom Mutrah Showroom Ruwi Showroom Seeb Showroom Sohar Branch Salalah Branch Sur Branch.

Videocon at Dhaka
The Dhaka Industrial Trade Fair (DITF) is a month long exhibition held each year at Dhaka, Bangladesh, and is recognised as the country’s most prestigeous exhibition - attracting participants from all over the world. This year DITF was held from Feb 1 to March 7, 1999. Videocon’s pavilion at the DITF was the most impressive among all overeas participants in the category. Lakhs of visitors thronged at our pavilion and appreciated the large range of products. Videocon also put up an impressive show at the ITPO exhibition held at Dhaka from March 8 to 15, 1999, which was jointly inaugurated by Shri. Ramakrishna Hegde, Hon. Minister of commerce and Mr. Tofail Ahmed, Hon. Minister of Commerce, Bangladesh.

 

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